Digital Marketing for Lead Generation

Lead generation is the act of identifying prospective customers with the objective of gaining new customers. Traditionally, lead generation was accomplished through direct mail, event sponsorships, or cold calling. With the advent of the Internet, other tools such as search engine optimization, pay-per-click, social media, blogs, and content marketing have changed the way leads are generated today. […]

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Is SCRUM the right approach for your project?

Being an Agile approach, Scrum is highly flexible (pun, probably intended); that is, it can be stretched and bent to fit any project’s requirements. It is best suited for projects that require splitting a huge and an unplanned project into manageable chunks of work based on business priorities. As such, it can be used for […]

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A brief Introduction to Scrum Methodology

Scrum is the most widely used Agile framework for developing and managing complex software and product applications. In its simplest terms, Scrum is characterized by its core values of Plan Ahead and Inspect & Adapt. Therefore, Scrum successfully manages projects in which there is marked uncertainty and ambiguity at the early stages of the project. With Scrum, an […]

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Skills of an effective Product Owner

Before we read about how to be an effective product owner, let us first understand who a product owner is and what he/she does. A product owner is not a separate title but is a role that can be performed by a business analyst or even a representative of an end user.   A product owner [...] Read More