Lead generation is the act of identifying prospective customers with the objective of gaining new customers. Traditionally, lead generation was accomplished through direct mail, event sponsorships, or cold calling. With the advent of the Internet, other tools such as search engine optimization, Read more…
Being an Agile approach, Scrum is highly flexible (pun, probably intended); that is, it can be stretched and bent to fit any project’s requirements. It is best suited for projects that require splitting a huge and an unplanned project into Read more…
Scrum is the most widely used Agile framework for developing and managing complex software and product applications. In its simplest terms, Scrum is characterized by its core values of Plan Ahead and Inspect & Adapt. Therefore, Scrum successfully manages projects in which there Read more…
[vc_row][vc_column][vc_column_text]Before we read about how to be an effective product owner, let us first understand who a product owner is and what he/she does. A product owner is not a separate title but is a role that can be performed by Read more…