SMstudy is a global certification body for Sales and Marketing. It has authored “A Guide to the Sales and Marketing Body of Knowledge” or SMBOK® Guide that provide guidelines for the Sales and Marketing of products and services in any organization.
SMstudy provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. SMstudy offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities which are hosted on SMstudy platform. SMstudy also offers various certification exams based on the SMBOK® Guide.
What participants will learn?
Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
- Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
- SMstudy Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Strategy Experts.
The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Strategy Expert classroom training provided by a MTCEduHub.
An online proctored exam will be conducted at the end of the course. The exam format is as follows:
- Multiple Choice
- 180 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 240 minutes duration
High quality online videos
- Classroom study materials
- Mobile Apps
- Engaging case studies
- Full-length simulated exam
- Chapter tests
- Study guides and podcasts
- SMstudy Certified Marketing Strategy Expert certification by SMstudy